Looking after your health was the most uniquely prominent theme for the 2026 Big Game Ads. Prescription drugs, screening tests, and everyday products for staying in tiptop shape all had their time in the spotlight. Some of these clips were surreal, others were legitimately funny, and some were a mix of both.
Anyway, here are the Super Bowl LX that made me the most optimistic about Modern Marketing:
1. Liquid IV, “Take a Look”: I was so happy when I discovered what those toilets were singing about.
TV
–The Fall and Rise of Reggie Dinkins Series Premiere (January 18 on NBC) – New sitcom with Tracy Morgan and Daniel Radcliffe premiering right after football; further episodes return in February.
–Jeopardy! Tournament of Champions (Begins January 19; check local listings)
–Um, Actually Season 11 Premiere (January 20 on Dropout)
Music
-A$AP Rocky, Don’t Be Dumb
-Madison Beer, Locket
-They Might Be Giants, Eyeball
Sports
-Australian Open (January 18-February 1 on the ESPN Family of Networks) – But with the time difference, it’ll still be January 17 in the U.S. when it starts.
-College Football Playoff Final (January 19 on ESPN) – Hoosier daddy, gridiron edition?
Every week, I list all the upcoming (or recently released) movies, TV shows, albums, podcasts, etc. that I believe are worth checking out.
Movies
–Atropia (Theaters) – Starring Alia Shawkat.
–Dust Bunny (Theaters)
–Ella McCay (Theaters)
TV
–American Masters: Starring Dick Van Dyke (December 12 on PBS) – There’s also a 100th birthday celebration for Dick airing in select movie theaters this weekend.
-A Saturday Night Live Christmas (December 18 on NBC, re-airing on December 22)
Music
-Nas and DJ Premiere, Light-Years
Sports
-College Football Postseason (December 13-January 19 on Various Networks) – I’ll be rooting for the Hoosiers to win it all.
Comedy
–Sarah Squirm: Live + In the Flesh (December 12 on HBO)
Give ’em the ball, because they’re going to dunk it! (CREDIT: NBC Sports/Screenshot)
Every week, I list all the upcoming (or recently released) movies, TV shows, albums, podcasts, etc. that I believe are worth checking out.
Movies
–Black Phone 2 (Theaters)
–Blue Moon (Theaters)
–Frankenstein (Theaters; On Netflix November 7) – Directed by Guillermo del Toro.
–Good Fortune (Theaters)
–The Mastermind (Theaters)
TV
–Downey Wrote That (October 17 on Peacock) – Documentary about a notable SNL writer.
Music
-Chrissie Hynde, Duets Special
-The Last Dinner Party, From the Pyre
-Steve Martin and Alison Brown, Safe, Sensible and Sane
-Of Monsters and Men, All is Love and Pain in the Mouse Parade
-Boz Scaggs, Detour
-Tame Impala, Deadbeat
Sports
-NBA on NBC Season Premiere (October 21 on NBC and Peacock) – Coming home.
Happy Halloween, and also with you! (CREDIT: Hulu)
Every week, I list all the upcoming (or recently released) movies, TV shows, albums, podcasts, etc. that I believe are worth checking out.
Movies
–Anemone (Theaters)
–Bone Lake (Theaters)
–Good Boy (Theaters)
–Orwell 2+2=5 (Theaters)
–The Smashing Machine (Theaters)
TV
–Saturday Night Live Season 51 Premiere (October 4 on NBC) – Kicking it off with Bad Bunny and Doja Cat.
-Family Guy: “A Little Fright Music” (October 6 on Hulu) – Another holiday special.
Music
-AFI, Silver Bleeds the Black Sun…
-Sparks, MADDER!
-Taylor Swift, The Life of a Showgirl
Sports
-WNBA Finals (Begins October 3, on ESPN and ABC)
Every week, I list all the upcoming (or recently released) movies, TV shows, albums, podcasts, etc. that I believe are worth checking out.
Movies
–Downton Abbey: The Grand Finale (Theaters) – I never watched the show, but I have seen the previous movies, so I guess I’ll check this one out, too.
–The Long Walk (Theaters)
–Spinal Tap II: The End Continues (Theaters)
TV
-Creative Arts Emmy Awards (September 13 on FXX)
-77th Primetime Emmy Awards (September 14 on CBS) – Hosted by Nate Bargatze.
–Celebrity Name That Tune Season Premiere (September 15 on FOX)
–Futurama Season 13 … or Season 10 (September 15 on Hulu) – The entire season will drop at once on Hulu, while also being parcelled out two episodes per week every Monday on FXX.
–High Potential Season 2 Premiere (September 16 on ABC)
Music
-Sophie Ellis-Bextor, Perimenopop
-King Princess, Girl Violence
-twenty one pilots, Breach
Sports
-2025 World Athletics Championship (September 13-21 on NBC, CNBC, USA, and Peacock) – Track & Field in Tokyo.
Every week, I list all the upcoming (or recently released) movies, TV shows, albums, podcasts, etc. that I believe are worth checking out.
Movies
–Eden (Theaters)
–Honey Don’t! (Theaters) – The movie overall isn’t super-duper, but Margaret Qualley is doing her thing again.
–Lurker (Theaters)
–The Map That Leads to You (August 20 on Amazon Prime) – Starring Madelyn Cline and KJ Apa.
–Ne Zha 2 (Theaters) – This was huge in China.
–Relay (Theaters) – Starring Riz Ahmed and Lily James.
–Splitsville (Theaters)
TV
–Long Story Short Season 1 (August 22 on Netflix) – Created by Raphael Bob-Waksberg.
–Game, Set, Matchmaker (Premieres August 24 on YouTube) – Dating show set at the US Open.
Music
-Jon Batiste, BIG MONEY
-Ciara, CiCi
-Ghostface Killah, Supreme Clientele 2
-Laufey, A Matter of Time
-Superchunk, Songs in the Key of Yikes
Sports
-US Open (August 24-September 7 on ESPN, ESPN2, and ABC) – Will an American make it to the final again? It could definitely happen.
Every week, I list all the upcoming (or recently released) movies, TV shows, albums, podcasts, etc. that I believe are worth checking out.
Movies
–Americana (Theaters)
–Eli Roth Presents: Jimmy and Stiggs (Theaters)
–Highest 2 Lowest (Theaters)
Music
-Chance the Rapper, Star Line
-Alison Goldfrapp, Flux
-Bret McKenzie, Freak Out City
-Rise Against, Ricochet
Sports
-US Open Mixed Doubles (August 19-20 on the ESPN Family) – The Mixed Doubles are usually held during the rest of the tournament, but this year they’re a week earlier with a new format.
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