1. AXE – “Make Love, Not War” – With this Super Bowl spot, the deodorant brand made a simple, but brilliant, pacifist statement, with a tribute to passion that avoided schmaltz by having an edge.
2. Totino’s – “Pizza Freaks Unite” – Ever since directing a series of spots for Old Spice, Tim Heidecker and Eric Wareheim have had a significant effect on the commercial landscape. So whenever they are involved in a new ad, it is an event, as in this punk rock song featuring pizza freaks, pizza sax, vocal distortion, and a total lack of corporate b.s.