CREDIT: Liquid I.V./Screenshot

Looking after your health was the most uniquely prominent theme for the 2026 Big Game Ads. Prescription drugs, screening tests, and everyday products for staying in tiptop shape all had their time in the spotlight. Some of these clips were surreal, others were legitimately funny, and some were a mix of both.

Anyway, here are the Super Bowl LX that made me the most optimistic about Modern Marketing:

1. Liquid IV, “Take a Look”: I was so happy when I discovered what those toilets were singing about.

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