Super Bowl LX Commercials Roundup: For Your Health!

February 9, 2026

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CREDIT: Liquid I.V./Screenshot

Looking after your health was the most uniquely prominent theme for the 2026 Big Game Ads. Prescription drugs, screening tests, and everyday products for staying in tiptop shape all had their time in the spotlight. Some of these clips were surreal, others were legitimately funny, and some were a mix of both.

Anyway, here are the Super Bowl LX that made me the most optimistic about Modern Marketing:

1. Liquid IV, “Take a Look”: I was so happy when I discovered what those toilets were singing about.

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Super Bowl LIX Commercials, How Do You Do?

February 10, 2025

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Rest in Power, King (CREDIT: Totino’s Pizza Rolls/Screenshot)

Well, here we go, this is the space where I’m going to talk about the commercials that aired during the American broadcast of Super Bowl LIX. I’ve been doing this sort of roundup for a while now, but I don’t know if I’m going to keep doing it forever. It’s kind of overwhelming! Or maybe I just feel that way right now because I’m getting over a cold. We’ll see what I’m thinking a year from now. In the meantime, here’s what I have to say about 2025’s Big Game crop:

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