I am just about 100% positive that halftime commercials did not use to be included in the USA Today Ad Meter.  Now, it appears they are included (at least for the most part).  Well, regardless, I did consider the halftime commercials.  I pretty much had to this year.

EDIT: I’m sorry, I meant to put the ironic, yet sincere “Make Love, Not War” by Axe at Number 1.  Please place everything else down one slot.

1. Honda – “Hugfest” – Don’t ever stop hugging, Fred.

2. Comedians in Cars Getting Coffee – I’ll just quote @Seinfeld2000: “Honestly was that a dream or was sienfeld realy just on TV”

3. Radio Shack – “Phone Call” – The perfect dramatization of a classic joke.

4. Budweiser – “Puppy Love” – Not particularly clever, but there was a puppy.

5. H&M – “Beckham” – This one speaks for itself

Honorable Mention: The Bud Light “Epic Night” spots felt like a missed opportunity for such a cool idea, but at least Reggie Watts was in them.