Following in the footsteps of The Forest, The Boy is the latest horror pic with a promising concept but not-so-promising release date. To get a little SPOILER-Y, it calls to mind The Visit, in that it lulls the viewer into almost buying into the supernatural explanation of its central mystery, and then pulls out the rug with a third-act twist that is more prosaic but also more disturbing. That reveal hits hard, as does the introduction of the doll that Greta (Lauren Cohan, dutifully playing along with this insane world) is asked to look after as though it were a real boy. In between, though, nothing much notable happens. There are a lot of scare tactics that provide standard jump scares but do nothing to illuminate any themes or aesthetics.