1. Apple TV – “The Future of Television” – The spot for Apple’s latest innovation has the bouncy sort of colors and sounds that portend utopia.

2. Android – “Friends Furever” –Roger Miller’s Disney Robin Hood ditty “Oo De Lally” provides the lovely soundtrack to beastly companionship.

3. Degree – “Snap” – I am fairly certain deodorant commercials are not supposed to make sense (see: Old Spice); this one from Degree works especially well because it seems like it is (foolishly) trying to make sense.

4. Fitbit – “Know Your Heart” – Something to fight for.