As I said in my review of The Artist, it was “the year of the dog!” The producers of some of this year’s best Super Bowl commercials certainly seemed to feel that way as well. But my top choice reminds us that it was also the year of LMFAO. Everybody was party rocking, even the talking M&M’s.
2012 was not the best year ever for Super Bowl commercials, but it was almost certainily the best year for the music featured in the commercials, as several otherwise mediocre, just plain bad, or inscrutable (Bud Light Platinum, anyone?) clips featured inspired musical choices. Check it out: Kanye West’s “Runaway” (Bud Light Platinum), Echo and the Bunnymen’s “The Killing Moon” (Audi), Avicii’s “LE7ELS” (Bud Light Platinum), The Animals’ “Don’t Let Me Be Misunderstood” (H&M), fun.’s “We Are Young” (Chevrolet), Richard Strauss’s “Also Sprach Zarathustra” (Toyota), The Cult’s “She Sells Sanctuary” mashed up with Flo Rida’s “Good Feeling” (Budweiser), Ray Charles’s “What’d I Say” (NFL), Yello’s “Oh Yeah,” of course (Honda), and The Darkness’s “I Believe in a Thing Called Love” (Samsung). Some of the good commercials also featured great songs, and I point out the great songs that appeared in my Top 5 picks.
1. M&M’s – “That Kind of Party” (w/ LMFAO’s “Sexy and I Know It”)
Gawd, this song is everywhere. But, hey, folks, let’s all let it be that kind of party, because we are all sexy and we know it.
2. Volkswagen – “The Dog Strikes Back” (w/ James Brown’s “Get Up Offa That Thing”)
Not only do I love the fact that the chubby dog worked off his weight, but that he did it to a James Brown song that wasn’t “I Got You (I Feel Good).” Then the Star Wars coda … happened.
3. Sketchers – “GoRun Mr. Quiggly” (w/ Tone-Loc’s “Wild Thing”)
That dog has a lot of personality in his face. I mean that in a good way.
4. Bud Light – “Rescue Dog”
I appreciate going the extra mile, but that dog looks like he’s been worked down to the bone.
5. Fiat – “Seduction”
That Penelope Cruz-lookalike would get anybody’s heart running.
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