This essay was originally written as my final paper for my Media Theory class, taught by Barry Salmon, in Fall 2013 at The New School.

mcluhan

If the “medium is the message,” then what happens if the medium is the medium itself, or the anti-medium? The past few years have seen the rise of the “anti-talk show” in the alternative comedy scene, as typified by the podcast-turned-IFC series Comedy Bang! Bang!, local New York public-access cult sensation The Chris Gethard Show, the Funny or Die webseries Between Two Ferns, and Adult Swim’s The Eric André Show. These shows all consider the artifice and tropes of comedy talk shows and then ignore, analyze, trash, invert, and/or subvert them. Marshall McLuhan’s classic text is presented as a common sense formulation of how to consider any medium: “the personal and social consequences” are a result of the new “extension of ourselves” (129). So how then do we apply this commonsensical approach to a genre that is purposely nonsensical? McLuhan would surely be pleased by this trend of a genre that is strongly conscious of how the medium is the message, but an analysis of how these shows deconstruct their particular medium and genre is sure to melt your brain.

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