Super Bowl LX Commercials Roundup: For Your Health!

February 9, 2026

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CREDIT: Liquid I.V./Screenshot

Looking after your health was the most uniquely prominent theme for the 2026 Big Game Ads. Prescription drugs, screening tests, and everyday products for staying in tiptop shape all had their time in the spotlight. Some of these clips were surreal, others were legitimately funny, and some were a mix of both.

Anyway, here are the Super Bowl LX that made me the most optimistic about Modern Marketing:

1. Liquid IV, “Take a Look”: I was so happy when I discovered what those toilets were singing about.

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Best 2020 Super Bowl Commercials

February 3, 2020

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CREDIT: Reeses/YouTube Screenshot

The major trend of Super Bowl LIV’s ads appeared to be Collaboration. Multiple spots promoted multiple products, what with Charlie Day asking everyone what to do about his stain and Sofia Vergara teaming up with the Old Spice guy and the Charmin bear with the clean heinie to take care of a chili spill. As for my own particular personal reactions, it felt so good to laugh again!

Before I get to the rankings, I would like to note that at the viewing party I attended, it was hard to hear the ads during the first half, but thankfully by the third quarter the acoustics were much more favorable. If any early spots looked like they deserved reconsideration, I made sure to re-watch them on YouTube.

5. Minions: The Rise of Gru, “Get Ready” – Usually I don’t include movie or TV trailers in these rankings, but this is Minions (set to “Sabotage”), so obviously I had to make an exception.

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Best 2019 Super Bowl Commercials

February 3, 2019

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It’s time to reboot the Super Bowl commercials. What was the deal with Bud Light’s corn syrup obsession. It wasn’t annoying, nor was it anti-brilliant (I don’t think), it was just puzzling. Here’s my top 5:

5. Dietz and Watson, “Craig Robinson Likes Dietz Nuts” – Craig Robinson saying “Dietz nuts”: I can’t help but laugh.

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